Café Rouge – Food Reviews
Since opening the first Café Rouge in 1989, the French-styled restaurant chain has firmly established itself as an integral part of Britain’s casual dining sector. Café Rouge offers traditional food and wine in a Parisian bistro style setting; a concept that has been tremendously popular, not least because of Rouge’s persistent emphasis on food quality. With a consistent level of excellence as the basis for success, Café Rouge decided to team up with Platopus Retail to guarantee the sustained achievement of their standards.
Café Rouge needed a reliable method for monitoring consistency in how dishes are served across the estate
Café Rouge needed a practical and reliable solution for monitoring and improving consistency in the dishes they serve. With over 100 restaurants across the UK, ensuring every dish is up to spec is crucial to customer satisfaction and successful operations. However, tweaking recipes for a large operation like Café Rouge requires solid information upon which decisions can be made and collecting that kind of information proved difficult.
The Food Review function allows members of Café Rouge Management to submit feedback to Platopus Retail as they visit different restaurants
Through Platopus Retail, everybody at Café Rouge has access to specification sheets and photos so they know exactly what every dish should look and taste like. Platopus Retail allows some users to compare and rate dishes against these specifications, which helps build a solid source of information as especially members of the Operations Team regularly visit and eat at different restaurants. To submit a Food Review, users give up to five stars on adherence to spec, temperature of dish, speed of service, and their overall opinion on the dish. A photo can be taken and uploaded in the app. This way, app users help the food team make better informed decisions as they are able to collect feedback not only straight from the source but also from all over the country.
Improved consistency across the business, improved reliability of feedback means more confident product decisions
• Real-time information - Platopus Retail helps to form a continual feedback loop – the food team get to see hundreds of real images of their creations as they are served in restaurants and can make a confident assessment of how both their recipes and the restaurants are doing. By flagging issues as soon as they occur, Food Reviews help the team take quick action to improve anything that isn’t up to spec. If required, specification sheets and images can then be changed and distributed to all kitchens in a matter of seconds.
• Analytics - The Platopus Retail Dashboard concisely displays Food Reviews sorted by management area, geographical region or product. This makes it easy to get to the root of any problem as consistency can be monitored in terms of different criteria. If, for example, a particular dish is generally not performing very well there may be an issue with the recipe. If the issues only occur in a particular place, the problem probably lies elsewhere.
• Development - Whenever Café Rouge adds a new item to their menu, the food team is able to assess the feedback almost instantly. By using Platopus Retail, Café Rouge can react more quickly and review new products more efficiently and confidently than their competitors. The combination of Food Reviews and electronic specification sheet distribution is a winning formula for making crucial decisions where quality of product and, by extension, customer satisfaction are concerned.
‘Before we started using Food Reviews, feedback on the quality of a new dish was somewhat unreliable – it was really hard to react to confidently. Now, a few weeks after a dish is launched I can see dozens of pictures and know how it is served in the restaurants. I also get a really handy overview of how well each area is doing, it’s brilliant!’
‘Before we used Food Reviews, feedback on the quality of a new dish was subjective and difficult to react to confidently. Now, a few weeks after a new dish is launched, I can see dozens of images of that dish as it was served in Restaurants and get a killer overview of how well each area is preparing that dish – brilliant!’
‘Introducing Food Reviews has made such a difference in how we collect feedback on our dishes. Before, it was really hard to make confident decisions but now we very quickly get an idea of how each dish is doing and can look into any problems as soon as they arise. I love the fact that I can filter results by area!’
‘Before we started using Food Reviews, the process for the collection of feedback relied on infrequent, almost exclusively word-of-mouth type reviews. With the systematic approach of Platopus Retail, information has become more reliable and much easier to react to confidently!’
‘Since we started using Food Reviews, we have been able to make much more confident decisions regarding our products – from its initial creation to its performance in the market, we’ve been able to look at each dish as a whole. The fact that I can check how well each area or restaurant is doing is a brilliant feature, it has honestly made my life so much easier.’